Market Facts
Market Facts - Here's what we hear...1.23.09 Online Marketing Trends in 2009
Here are 16 important online marketing trends for 2009 as we see them, along with our view on the best strategies.
1.7.09 Kroger Targets Coupons with Customer-Loyalty Data
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers. In a tight economy, "the question is how can you be absolutely certain that you've got the right offers in the right places?"
12.19.08 Coupons.com Launches Facebook Coupons
Fully 89% of online adults say coupons are a great way to save money, and about a third (35%) of those who will be spending less money on gifts this holiday season (nearly half of online adults) will use coupons, according to a Harris Interactive survey commissioned by RetailMeNot.com.
12.18.08 Despite Current National Economic Woes, College Students' Spending Remains Robust, Alloy Media + Marketing
They're 18 million strong with $312 billion spent in 2008 - and they don't appear to be cutting back on their spending habits. Recent coverage by the University of Minnesota reports that students are steadily spending with stores and restaurants around their campus stating it's business as usual.